About Ahody Labs
It started with a local newspaper.
6 people from the same town. A local newspaper. And the realization that half the working day went to the work around the work — not the journalism.
§ I · Vision
96 clicks per article.
Allt om Norrtälje was worth fighting for. The paper worked — but it couldn't scale. Half the working day went to administration: images uploaded, metadata filled in, publishing flows fed. Every article required 96 clicks.
Nobody on the team wanted to replace journalism with a language model. But the work around the work could be automated. So we built an internal tool together to solve our own newsroom's problems.
A few months in, we realized other newsrooms had the same problems. The internal tool became an editorial operating system — built on editorial terms, by people actually sitting in the newsroom.
§ III · The team
Six from the same town.
Ahody isn't a coincidence. Nicklas gathered the people in Norrtälje he trusted most — one by one.
Daniel was the childhood friend and editor-in-chief. The first person Nicklas called when the idea of the paper was born.
Alexander was headhunted at 17 and made the commercial side work.
Linus sat at the same co-working office. The smartest person in the room, and the person with the most grit the rest of the team had ever met.
Oskar was brought in for his technical expertise — too significant to ignore — to own the platform's technical layer.
Adam came in last. Alexander's childhood friend from the local chess club, freshly graduated from Blekinge Institute of Technology where he was named student of the year, and now the one building the AI and backend.
All six are from the same town, and it's no coincidence they're building this together.
Nicklas Salmin
CEO & journalist
Alexander Hall
Head of commercial
Linus Albertsson Engman
Head of product
Daniel Ramsell
Head of quality & journalist
Oskar Möllberg
Backend Engineer
Adam Mützell
AI & Backend Engineer
§ IV · Ownership
Backed with conviction.
Ahody is owned by the founders and backed by investors who believe that editorial infrastructure — not another generative-AI writing tool — is one of the most underbuilt opportunities in media technology.
Staffan Persson
Swedia Capital
Fredrik Persson
Swedia Capital
Stefan Lundell
Investor